A mature residential front yard at golden hour, lined with native drought-tolerant plants

Creating beautiful
and sustainable communities.

SimplyScapes builds the tools that connect the people who make communities beautiful — the homeowners who love them, the pros who shape them, and the institutions that steward them.

The origin

We started with a simple observation.

The landscaping industry is bigger than most people realize — a $150 billion ecosystem of designers, installers, maintenance crews, irrigation specialists, and the homeowners and institutions they serve. But the software built for it was stuck in the past. Desktop tools that cost thousands of dollars. Mobile apps that were clever but shallow. Spreadsheets, hand-drawn sketches, and — for most homeowners — Pinterest boards and crossed fingers.

At the same time, the stakes were getting higher. Water districts in the western U.S. were pushing conservation programs that required design-level data their tools couldn’t capture. Homeowners wanted to make responsible choices but had no way to see the outcome before committing. Professionals were expected to win bigger bids with better-looking proposals, using tools that hadn’t meaningfully changed in twenty years.

SimplyScapes started as a browser-based design tool because that was the wedge. It’s grown into a platform because the problem was never just “design.” It was the gaps between the people doing the work — and between the work and the places it’s happening.

A contractor truck tailgate at dusk with a laptop running an early version of browser-based landscape design software
The first version — a browser-based design tool built on a tailgate.
Scott Brady, the SimplyScapes founder, with his dog Milo in the Utah mountains
Scott, SimplyScapes founder, with Milo in the Utah mountains.

Who’s behind this

We’re real people — not a faceless startup.

SimplyScapes is a small team. That’s me, Scott, and Milo — my actual dog, and the app’s namesake. As a company with no physical presence, we don’t get to meet the people we build for as often as we’d like.

So we go out of our way to stay close. We want to know what we’re doing well and where to focus next — and just as much, we want to hear it when we miss the mark on a feature or on the level of service you deserve. Every message reaches us directly.

Our goal is simple: build something people genuinely want, with the people who use it.

Meet the other Milo

Named after the dog. Built to work like one.

Dogs have been bred for thousands of years to do one thing better than almost any animal alive: help the people they work beside. A good working dog anticipates what you need, takes the tiring parts off your hands, and never tries to run the show — it just makes you better at your job.

That’s the job we gave Milo, our AI agent. Same name as our dog, same job description: a tireless work companion built to help you run your business — starting a design, answering a customer, chasing down the busywork — while you stay at the helm. You make the calls. Milo does the fetching.

A helpful companion at your side, working for you — not the other way around.

Milo

My Intelligent Landscape Operator

One platform, three audiences

The ecosystem shows up between us.

The people who make a beautiful landscape happen rarely use the same software. We connect them.

A family on a patio at sunset, surrounded by water-wise planting

Homeowners

AI shows you what your yard could be in seconds. Then you take over and place every plant yourself, before you commit a dollar.

Start designing
A landscape contractor on a job site holding a tablet with a 3D design

Landscaping Pros

An AI concept on the client's own photo starts the conversation. The plan you build — plant by plant, from any device — closes it.

Pro tools
Exterior of a western U.S. water district building with native landscaping

Institutions

White-label tools for water districts, municipalities, and educators — the programs that move conservation forward.

For institutions

A homeowner’s design becomes a pro’s proposal. A pro’s proposal becomes a water district’s compliance record. That’s the ecosystem.

What it means in practice

Stewardship, not slogans.

“Beautiful and sustainable” is easy to say. Here’s what we’ve built, and who we’ve built it with.

1. We partner with the institutions doing the real work.

Through Utah Water Ways, two SimplyScapes-powered tools are live for the Slow the Flow conservation program: Utah Plant Finder, a curated plant-selection app for Utah’s climate, and a whitelabeled Visual Designer. A converted parkstrip saves an estimated 10,000 gallons per home per year — that’s the opportunity this software exists to serve.

In Southern California, Yardtopia is the Irvine Ranch Water District’s whitelabeled Visual Designer — district homeowners design their own water-wise conversions under the district’s brand.

And we’re a member of the Alliance for Water Efficiency, the leading North American non-profit advancing the efficient and sustainable use of water.

Split view of the same residential parkstrip — left: turfgrass, right: the same strip six months after conversion to native water-wise planting
The conversion the West needs, parcel by parcel: turf to native water-wise planting.

2. We design for the climate, not just the catalog.

Our plant library is built around real zone, sun, and water-use data — QWEL- and WUCOLS-aligned from the start. Because a plant in the wrong climate is dead in a year.

3. We make professional-grade accessible.

Educators, conservation-training programs, and small-crew contractors get access tiers that reflect what they actually need — not what a sales team wants them to need.

4. We stay transparent.

No hidden pricing. No locked-in data. No “talk to sales to find out what it does.” You should be able to evaluate SimplyScapes in twenty minutes without emailing anyone.

Partners

Utah Water Ways · Slow the Flow · Irvine Ranch Water District · Alliance for Water Efficiency

Live whitelabel deployments and an active membership.

See what we’re building.

If you’re a homeowner, the fastest way to understand SimplyScapes is to design a yard yourself. If you’re a pro or an institution, we’d love to walk you through it.

No credit card. No commitment.