Attraction Butterfly Bush

‘Attraction’ is a deciduous butterfly bush with fragrant, reddish-purple to magenta flower panicles and gray-green foliage. It blooms on new growth from summer into fall, adding late-season color to a sunny shrub border or pollinator garden. Its mature size is smaller than many standard *Buddleja davidii* selections but still calls for room to spread. ## Cultivar and size The [North Carolina Extension Plant Toolbox](https://plants.ces.ncsu.edu/plants/buddleja-davidii-attraction/common-name/orange-eyed-butterfly-bush/) identifies the exact cultivar and lists 4–6 feet for both height and width, full sun, USDA zones 5a–9b, and reddish-purple to magenta flowers. The [Chicago Botanic Garden profile](https://www.chicagobotanic.org/plant-information/plant-finder/buddleja-davidii-attraction-attraction-butterfly-bush) reports a compact 4.5–5-foot height and breadth, blooms from July to frost, fragrant flowers, and moderately moist, well-drained soil. These sources support a 4–6-foot mature range. ## Siting and regional context Plant in full sun and well-drained soil; shade can reduce flowering and encourage a weedier habit. NC State notes that *B. davidii* can naturalize by wind-dispersed seed and is invasive in North Carolina and some other states. Check local regulations and alternatives before planting; the reported status is regional, and the cultivar profile does not establish sterility. ## Maintenance Water during establishment and prolonged dry spells without keeping soil saturated. Because flowers form on new wood, NC State recommends cutting old canes to the ground in late winter in warmer climates. Deadhead after flowering if you want to extend the display and remove flower clusters before seed dispersal where escape is a concern.