White Profusion Butterfly Bush

White Profusion is a large butterfly bush with long, arching spikes of fragrant white flowers above dark green foliage. Its midsummer display can be kept tidy by removing faded spikes. ## Flowers and size The [Buddleja Collection cultivar profile](https://www.buddlejacollection.com/plants/white-profusion/) identifies this as Buddleja davidii ‘White Profusion’, with pure white flowers and a yellow throat. It lists an eventual height and spread of about 200–250 cm, flowering from mid-July through August, and hardiness in USDA zones 5–9. The 200–250 cm range is approximately 6.6–8.2 feet; allow room for the shrub to spread. ## Siting Plant in full sun in well-drained soil. The cultivar profile describes a vigorous, arching shrub; allow room for its mature spread and avoid persistently wet ground. Butterfly bush hardiness and behavior vary among cultivars and regions. ## Maintenance Cut back hard in early spring to encourage strong new flowering growth. Remove spent flower spikes during the bloom period to encourage further flowers and reduce seed production. Check regional guidance before planting where butterfly bush is considered invasive.