Color Coded® The Price is White Coneflower

The Price is White is an upright coneflower with white petals above a dark central cone and green foliage. Proven Winners lists it at 20–22 inches tall and 16–18 inches wide, hardy in zones 4–8, and flowering through summer and fall. [The cultivar page includes its size, hardiness, and garden uses](https://www.provenwinners.com/plants/echinacea/color-coded-price-white-coneflower-echinacea-hybrid). ## Placement and season Site this perennial in full sun to part shade and well-drained soil. Its compact size works along a border edge, in a container, or in a cut-flower garden. The white flowers pair easily with stronger colors and are listed as fragrant; bees and butterflies visit them, while the cultivar is listed as deer resistant. Keep some flower heads through winter if you want structure and bird interest. ## Water and soil Water regularly while roots establish, then reduce supplemental watering as the plant settles in. The breeder describes it as drought tolerant once established. Avoid waterlogged soil, and give each plant roughly 16–18 inches of room so the foliage can fill out without crowding. Its summer-to-fall flowering period makes it useful for extending a perennial display after spring bloomers fade. ## Maintenance