HayDay™ Red Helenium

HayDay™ Red is a red-flowered selection in Syngenta’s Helenium autumnale series, bred for a compact, upright form with dense branching. The series flowers from late spring through fall and is marketed as a pollinator-friendly perennial. ## Garden use Set aside about 14–18 inches in both height and spread, giving the mound space within a sunny border, compact perennial bed, or patio container. The red blooms provide a strong warm accent among grasses and other late-flowering perennials. Syngenta lists this exact product under code 70060969 and describes its flowering period, upright habit, and pollinator value on the [HayDay Red profile](https://www.syngentaflowers.com/ams/product/flower/70060969). ## Growing conditions Plant in full sun for the fullest flowering and use a sheltered site where possible. Syngenta lists USDA hardiness zones 5a–9a. The [RHS Helenium guide](https://www.rhs.org.uk/plants/helenium) recommends full sun and notes that shade reduces flowering; it also advises avoiding exposed, windy positions when stems may be pushed over. ## Maintenance Inspect stems as they grow and stake only if they lean. Deadhead selectively to maintain a tidy display, or leave some seed heads into winter before cutting old stems back in late winter or early spring.