Shasta Daisy 'White Magic'

‘White Magic’ is a white-flowered Shasta daisy with semi-double blooms, medium green foliage, and an upright, moderately vigorous habit. Its breeding record describes it as selected for an extended flowering window and for rebloom without deadheading. ## Garden use and appearance The flowers have pure white ray florets and a yellow center, giving this selection a bright, clean look in perennial borders and cutting gardens. The plant patent describes an upright perennial with a long flowering season and identifies ‘Crazy Daisy’ as its seed parent; the pollen parent was unknown. It also records the cultivar denomination ‘White Magic’ and patent number PP29,737, granted October 9, 2018. [Google Patents: White Magic, USPP29737P2](https://patents.google.com/patent/USPP29737P2/en) ## Growing conditions Grow in full sun or light shade with fertile, well-drained soil. Avoid sites that remain wet through winter. North Carolina Extension notes that Shasta daisy cultivars vary in size and flower form, and recommends good drainage, deadheading for repeat bloom in the general group, and division every two to three years. For this selection, the patent describes a longer flowering window that does not require deadheading to rebloom, so remove spent stems mainly for appearance. [North Carolina Extension Gardener Plant Toolbox](https://plants.ces.ncsu.edu/plants/leucanthemum-x-superbum/common-name/shasta-daisy/) ## Maintenance Water new plants while they establish, then adjust to rainfall and soil drainage. Divide established clumps every few years if the center becomes crowded or flowering declines.