Column Stock American Beauty Matthiola

Column Stock American Beauty is a field-grown florist selection of Matthiola incana. PanAmerican Seed describes its single-stemmed florist types as producing dense, scented spikes with large double flowers and lists late-spring through late-summer bloom. The [American Beauty plant profile](https://www.panamseed.com/Products/074600341010536/column-stock-american-beauty-matthiola/) gives a 24–30-inch height, upright habit, and sun exposure. ## Growing This stock is suited to field production and can be direct-sown. Cool growing conditions help produce the best stem length, while high heat can stunt plants or prevent flower spikes from developing. Plan sowing around the flowering season and the grower’s crop timing. ## Maintenance Harvest flower stems at the desired stage and keep cut stems hydrated. Monitor plants as temperatures rise; heat stress can reduce stem length and flowering. The source identifies this selection as non-selectable for doubleness, so it should be grown for its established florist form rather than selected as a double-flower mix.