Primavera™ Denim Cineraria (Pericallis)

Primavera™ Denim is a named Pericallis hybrida selection bred by Danziger for early flowering and large, single daisy-like blooms. It forms a mounded plant 12–14 inches tall and 10–12 inches wide, for 12–15 cm pots or landscape planting. ## Flowers and use The exact [Danziger Primavera Denim page](https://www.danzigeronline.com/catalog/annuals/primavera-denim/) lists this selection as an early flowering, large-flowered variety with a mounded habit and pollinator-friendly blooms. Danziger describes the Primavera category as tolerant of cooler growing temperatures and as having good heat tolerance for Pericallis; those production notes do not establish a USDA zone. ## Growing conditions Florist’s cineraria is typically grown for a winter-to-spring display. Give it bright indirect light and cool conditions near 60°F. Keep potting mix evenly moist but not saturated, since cineraria can wilt quickly when it dries. Partial shade and fertile, well-drained soil suit Pericallis × hybrida. [Iowa State Extension cineraria care](https://yardandgarden.extension.iastate.edu/faq/how-do-you-care-cineraria) and [NC State Extension florist’s cineraria profile](https://plants.ces.ncsu.edu/plants/pericallis-x-hybrida/common-name/cineraria/). ## Maintenance Use a draining container and empty any decorative outer cover after watering. Flowering plants often remain attractive indoors for a few weeks; once the display fades, discard them or treat outdoor use as seasonal where climate permits.